Why Should you Participate A Better Question Might Be - Why wouldn't you want to participate in The National Quik-Stik Tire Changing Contest? 1. It's a great way to get consumers to visit your store. Consumers will visit your store to participate in the contest ... and bring their friends to watch or video ... and maybe even buy something! 2. It's great publicity for your store. If you promote your event., and send press releases about the winners in local media (please see promo tips) people will notice. 3. It will create excitement in and around your store for weeks. Consumers who happen to visit your store on the day (or days) of the contest will be caught up by the contest excitement., perhaps even enter the contest on the spur of the moment., and tell their friends .. who will tell their friends ... well, you get the idea. 4. It will build employee morale. They will take pride in the buzz surrounding 'their store. And don't forget, your store employees are eligible to enter the contest as often as they wish. You might even put your store's "Quikest Stik" up against all consumers. If the consumer wins they get a prize ... and there's the real possibility that one of your stiks" could become the National Champion and win the trip to Las Vegas and Interbike 2008! Who would of thought a simple Quik-Stik could be the center of so much attention....